2018 国际体育大会(SportAccord Convention)城市论坛议程
2018年国际体育大会(SportAccord Convention)城市论坛将从融洽的合作关系、科技、创新和寻找赞助商几个角度来讨论城市如何申办、办好体育赛事。
012712018-01-22 11:30     来源:禹唐体育


Tuesday, 17 April 2018 – 14:00pm-16:30pm - Centara Grand & Bangkok Convention Centre

2018年4月17日星期二–14:00pm-16:30pm - 盛泰澜中央世界商业中心酒店&曼谷会展中心


CityAccord is designed to address the needs and concerns of cities bidding for major international sporting events by bringing together bidding cities, national events organisers, sports commissions, host cities, local event organising committees, development authorities, and commercial delegates to share insight. The CityAccord’s aim is to simply help cities obtain and host world class sporting events the best way possible.

城市论坛旨在通过汇集申办城市、国家赛事的组织者、体育委员会、主办城市、当地赛事组织委员会、发展权威机构和商业代表,分享意见,来解决申办大型国际体育赛事的城市的需求和考虑的问题。城市论坛的目的是帮助城市以最好的方式申办和主办世界级体育赛事。

 

MAKING RELATIONSHIPS A PRIORITY

把关系放在首位


14:00-14:05 - WELCOME and INTRODUCTION 

14:00-14:05欢迎和介绍 


14:05-14:20 - SCENE SETTER: Why establishing positive relationships from the beginning is key to successful event hosting

14:05-14:20  开场定调:为什么从一开始就建立积极的关系,是成功举办赛事的关键


14:20-14:40 - BETWEEN EVENTS: Working with IFs to promote grass roots sport, and encourage sporting activity within your own community

14:20-14:40  赛事之间:和国际单项体育联合会合作,来在自己的社区促进基层体育、鼓励体育活动

 

Example of a local programme that is successfully motivating people of all ages and abilities to exercise and participate in sport.

一个成功激励所有年龄和能力的人参与锻炼和参加体育运动的地方项目的例子。


14:40-15:00 - TECH UPDATE: How technology is changing, enhancing, and challenging sporting events

14:40-15:00  科技更新:科技在如何改变、提高、挑战体育赛事?


With the changing behaviour and expectations of both athletes, fans, and sponsors, a look at how cities and IFs can pool technological resources and expertise for mutual benefit.

随着运动员、球迷和赞助商的行为和期望都在发生变化,我们来看看城市和国际单项体育联合会如何集中技术资源和专业知识来让双方获得最大的利益。


15:00-15:20 - UPSIDE DOWN/INSIDE OUT: How creative thinking might open new doors for potential host cities

15:00-15:20 - 颠倒上下/内外翻转:创造性思维如何能帮助潜在的主办城市打开新的大门


A look at some of the unique ways cities are using facilities for purposes other than what they were built for, and sports are finding audiences in non-traditional markets and locations. 

来看看一些城市是如何以别出心裁的方式使用原本不是为体育而建造的设施的,以及体育运动是如何在一些非传统市场和地方找到了观众。


15:20-16:00 - INTERACTIVE Q&A with SPONSORS: How do sponsors decide which sports and events to partner with? 

15:20-16:00 - 与赞助商互动问答:赞助商如何决定与什么体育运动、什么体育赛事合作? 


What are the determining factors for sponsors – Fondness for a particular sport? The human demographic that participates or follows it? The location, size or prominence of a particular event? The need for better brand recognition in the host city? Value association with the sport’s principles?  The financial risk involved? The uniqueness of the event itself? Here’s your chance to ask them!

对于赞助商来说能够起决定作用的因素是什么?——喜爱某一个运动?参与或热爱某种运动的人群?赛事的地点、规模或重要性?在主办城市需要更好的品牌知名度?与一个运动的原则有关联?其中的经济风险?赛事本身的独特性?这就是你向赞助商提问的机会!


16:00-16:30 - CLOSING KEYNOTE ADDRESS

16:00-16:30 -闭幕主题演讲


点击此处阅读相应国际体育大会(SportAccord Convention)议程页面。

本中文议程由国际体育大会首席媒体合作伙伴禹唐体育制作。

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